What is Responsive Design and Why Does My Site Need It?
Responsive web design is a techniques that allows your website to be viewed on any type of device. The design works by dynamically adjusting to the screen size it is being viewed on such as a desktop computer, tablet, or smartphone. This is critical in this digital age since Internet surfing is done virtually from anywhere at anytime.
Responsive design is more than just an "add-on" that can be added to a traditional website. Instead, it is a coding process that must be implemented from the ground up so that it makes it easy-to-navigate and user-friendly regardless of the device your potential customers are using to browse your site. This will drastically improve your page views and page load times since the content is loaded at a fraction of the original size.
Should your website be responsive?
Absolutely! Regardless of the size of your business, you need to have a mobile-ready site that is user-friendly for your customers. The days of having a responsive website is no longer a luxury, but a necessity. The responsive design will allow your customers to view your business on their phone while riding in a car, their tablet while having coffee, and on their desktop while at the office. Having the ability to access your site from anywhere will turn those visitors into customers when they visit your responsive site.